In 1847, Peugeot ordered a logo to the Franche-Comté goldsmith-engraver Julien Blazer. Peugeot drew the parallel between laminate steel quality and the lion’s strength, smoothness, and speediness.

At first, the animal is represented entirely on the Peugeot cars. This logo changed in the interwar period. Indeed, during the Roaring Twenties, all fantasies were allowed on the radiator caps, leading to original lion figures on the front of the cars.

The heraldic lion

It appeared in 1948 on the Peugeot 203, this heraldic lion is the most famous figure of the Peugeot’s logo. Showed on a shield, the logo is paying a tribute to the Franche-Comté coat of arms. This logo disappeared in 1960 and came back in 1975. Used for nearly 25 years, this version is modernized twice between 1998 and 2010.

The lion’s head

As the make’s emblem, the lion’s head appeared to integrate the new « Fuseau Sochaux » line. From 1960, the radiator’s grilles are now showing a lion’s head in a shield’s form. After its disappearance in 1975, it returned to the new Peugeot models and appears on the front side of the Peugeot 9X8.